Digital marketing means using digital channels, such as social media platforms, websites, apps, and other digital things that are opposite to the basic traditional marketing for the promotion of our product or service.
Digital marketing include the following things-
- Search engine optimisation
- Influencer marketing
- Email marketing
- Affiliate marketing
- Social media marketing
After reading this blog, you will know about all the benefits of Digital marketing and how we can use different types of digital marketing.
Top 15 benefits of digital marketing
- Global reach – The first Major advantage of Digital marketing is global reach. Unlike traditional marketing, Digital marketing is not restricted by geography or any location barriers.
We know that digital marketing is done online using the internet, so there is no boundaries that can restrict its presence. Even a small business owner with the light strategy can reach an international audience.
We can reach almost all the parts of our country without spending much money in traditional marketing .With the right marketing strategy we can attract a lot of potential customers that were once out of our reach.
- Cost effectiveness – This is another benefits of internet marketing. investing cost in digital marketing is very less as compared to the basic traditional marketing. Most digital marketing strategies have a very low starting cost.
In digital marketing, if you have the right skills such as SEO , social media and content marketing, you can improve your online presence at a very low cost.
Even if we talk about paid marketing, the cost is very less if you compared with the traditional marketing and we can even target the potential customer directly, so it is more cost-effective than the basic traditional marketing
- Brand awareness – It is one of the best uses of digital marketing. Businesses can use digital marketing to attract potential customer and make a long relationship with them.
Online marketing helps businesses to make their loyal customer as a brand ambassador and these loyal customers help us to bring more customers. So maintaining this relationship with them is very important and digital marketing helps us in doing this.
- Effective targeting – It is also one of the key advantages of using digital advertising for your businesses . Effective targeting helps us to target specific demographics and audience that are interested in our businesses and we do not waste time, by using digital marketing.
In online marketing, We can easily segment our audience according to our need, and we can target the specifically so that digital advertising could reduce our cost and it could increase our ROI
- Measurable results – In traditional marketing, it is very difficult to know the perfect or exact results or how much we have invested in it, but this is not the case in Digital marketing.
There are various tools that helps us to measure our strategies and cost effectiveness when we use digital marketing for our product promotion.
These tools provide us with accurate and effective data that can helps us to form new strategies, increase our conversion rates, increase our engagement and many more things.
It can also help us to know where we lack so that we can improve that quality.
- Improved conversion rates – Whenever a customer converts, they are likely to take a desire action. It can be anything from subscribing to our newsletter to purchasing something.
Conversion rate means the percentage of customer who take that specific desired action out of the persons who clicked on it. So the more the conversion rate the more successful, our strategy is.
In digital marketing, conversion rate are as high as 9.9%, which is much more than the basic traditional marketing. So if you want to convert more potential customer into our customers, we should use digital marketing.
This also proves to be a great advantage of digital marketing.
- Increased engagement – In basic marketing, we can only engage in one way that business can communicate with the audience, but the audience cannot respond to the business.
This can act as an obstacle between your brand and audience. But in case of digital marketing, it provides you with an offer to have real time conversations with your customer,
We can use social media channels such as Facebook, Instagram to get feedback from customers and we can use email marketing blogs, etc to gain customer trust, so with such help, we can point out the problems of the customer and we can try to solve them.
This increases customer engagement and can help us increase our sales.
- Improved return on investment – It is also one of the advantage of digital marketing. Google insight tells us that for every 1$ we spend on Google ads, it generate 8$ through Google search ad
And for every 1$, we spend on email marketing. It generates approximately $36. Digital marketing helps us to target audiences very accurately with the use of various data and this help us to reduce our investment cost and we can get more returns than the traditional marketing when we use online marketing.
- Data informed decision making – It is very difficult to track the efforts we make in the basic marketing strategies.
But if we talk about digital marketing, there are various online tools that are available that helps us to measure the website traffic, our sales and tells us the performance of our strategies.
With the help of this data, businesses can make new adjustment to their strategies can make new decisions that can affect their strategies in a much better way, and they can increase their sales and targeting.
- Increase trust – With the help of Digital marketing and especially content marketing, a brand can increase their clients trust in their services and products.
According to hub spot, 2023 marketing trend report 56% people make a purchase after they read a brands blog post. So quality content increases the trust of the audience in the brand and can provide us with a positive ROI.
- Effective local reach – Local Reach is also an important part of our business, and it becomes even more important when we depend mostly on local and nearby customers.
Local SEO can bring more customers to our businesses. This is mostly used by small businesses so that they can reach more local customers that live in the area nearby.
- Flexible strategies- In traditional marketing, it is very difficult to change our strategy from time to time or in a fast way. But in case of digital marketing, it can allow us to make a very quick transition and make changes in our strategy based on a real time customer feedback
We know that digital marketing is based on data. So with the help of data we can make new strategies that are more flexible and versatile. We can even use A/B testing strategies in digital marketing so that our business remains in trend and can behave according to customer needs.
- Social currency – When we make some content , it passes from user to user. At some point of time it becomes viral and it makes a name for our brand. This is called social currency
With the help of various social media marketing strategies, we can build content that is highly relevant and entertaining and beneficial for our brand. We can even use influencer marketing to increase our videos virality and increase our social currency.
- Personalized messaging – By using the previously available data and customer behavior, we can make business messages and brand messages personal to the users that can affect their problems and provide them with a particular solution.
This increases customer trust and makes them engage more with our brand. This increases mouth to mouth publicity and increases our overall sales and brand image.
- Various types of content – One advantage of digital marketing is that we can make different types of content.
According to our brand. There are various types of platform data available online such Instagram, Facebook, YouTube that can help us to post our content and reach our target audience. Most common type of contents are-
- Podcast
- Blog
- E-books
- Quizzes
- Visual content
Use of different type of digital marketing:
- Content market – We can write good quality content that showcases our brand and increases trust in our customer. Using this advantage of digital advertising, we can increase our digital presence,that uses only skill and costs a fraction of what traditional marketing costs.
Content does not only mean writing. It can also be images and videos that increases our blended stress in our clients mind.
- SEO – When the use of SEO Digital marketing strategy, we can increase the organic traffic on our website. We can optimise our content according to the Google’s need, and we can link our website on the top so that it can increase our customer base.
Takeaway
In this post, We learn about Digital marketing and its various advantages how it can save our money and time, how it can change quickly with changing marketing trends, and most importantly, it is the new marketing trend that is used by most industries to increase their brand awareness.
You can also read about the various types of digital marketing in detail in our next article.
