Free Marketing Tools

11 Free Marketing Tools Every Marketer Should Know

Hello Marketers!

Have you ever tried marketing tools that can make your online marketing work easy? And that too for free?  

As digital marketers, we always want the right tools to get work done, right?

But as the use of online tools is increasing day by day, companies are making their tools paid and it is difficult to find free tools that almost do the same work as paid ones.

But what if I tell you some awesome free marketing tools that can almost do the same work as paid ones? 

Would you try it once? Thanks to all the great companies who give so much value in exchange for nothing.

I’m going to share these tools with you.

Of course, these free digital marketing tools will help you in your daily work from content creation to emails to social media to designing and a lot more.

Here is the list of tools I’ve come up with as a free replacement to paid tools.

  1. Google Trends
  2. Portent Content Idea Generator
  3. AnswerThePublic
  4. Ahrefs
  5. Canva
  6. Grammarly
  7. Spyfu
  8. Google Search Console
  9. Google Analytics
  10. Pagespeed Insights
  11. Ahrefs SEO Tool

Free Marketing Tools

Google Trends:

Google Trends keeps you updated with the trends going on in the market. That’s what the name suggests also.

It analyzes the top search queries on Google across the different regions and reveals the search trend data in form of graphs.

With the help of Google trends, you can create content about current trends in your niche. Once you have a basic idea of what your topic is or what you’re looking for, Google Trends can show you the popularity of that topic.

Google Trends Tool
Image Credit: Google

How to use:

  • Simply go to google trends and enter your search term or topic you have in your mind. Google Trend will show the search interests over time.
  • If the search term shows an upward trend, it is a good sign. 
  • If you want to know what keywords you should go for to optimize a blog or to create content. A small trick you can do is to check the “Related queries” section where you will find similar topics related to your search term.

You can even compare two search terms in Google Trends and analyze the potential of the market.

Let’s take an example of copywriting.

Example of ‘copywriting’ on Google Trends

In the above example, you can see the “related queries “section. You get the idea of how much percentage increases what people are searching for related to the term “copywriting.”

Isn’t it great?

Interesting feature: One of the best things about using Google trends is that it gives you accurate data for the topic or product for the last 15 years.


To create good content, we need to figure out what to write about. A good point to start is to find out the questions your audience already has.

Answerthepublic is the best research tool I’ve found on the internet. 

It simply collects the data and questions from the search engines and suggested autocomplete searches in an image form generally called a search cloud.

How to use:

  • Enter the keyword or topic you want to create content around. Let’s say you want to create content around NFTs which is probably a great topic to pick. And you want to know what questions the audience has about NFTs or what they want to know about NFTs.

Start your keyword research around the term “NFTs”. This will give you a fair idea of what questions people have and the challenges they are facing.

Answerthepublic tool showing information
Screenshot from showing information in a visualization form.

You will see a search cloud where there are questions or queries people have related to NFTs. Mainly, you will categories consists of ‘when’, ‘who’, ‘will’, ‘why’, ‘where’, ‘how’, ‘will’, ‘can’, ‘are’, and ‘which’.

Down there, you will get to know about prepositions and comparisons people use for NFTs.

Up to this point, you have enough questions your audience is searching for.

Now if you are an NFT content creator, you know what exactly people are searching for and what problem they are facing.

Interesting feature: You can get the most searched questions for any country for free.

Recommended: How to start Digital Marketing For Small Businesses 7 Easy Steps

Portent Content Idea Generator:

It lets you create appealing titles and topic ideas for videos, blog posts, podcasts, and website headlines. 

How to use:

You just have to enter the topic and the idea generator will create some catchy titles. You can also click on a particular word or phrase to know more about why you should use specific keywords in a title.


It is the best tool to find keywords along with competition and geographical location. Ahrefs keyword generator gives you detailed insights into the keywords with a monthly search volume and keyword difficulty.

How to use:

Simply enter your keyword in the keyword generator. By selecting a particular region/country,  you will get the data related to that region.

Some of the features it provides:

  • Search Volume
  • Keyword difficulty ranging from 1-100
  • Related questions and phrases match
  • How recently has the data been updated

Interesting feature: One of the best things I’ve found about the Ahrefs tool is that it also provides data for other search engines as well like Bing, Youtube, and Amazon.

Ahrefs is a very helpful free tool that allows you to do an unlimited search without creating an account.


Want to develop attractive visual content? But, don’t have enough time?

Check out Canva, over 2 million users trust canva to create beautiful social media posts for Facebook, Twitter, Linkedin, and more.

Canva has in-built templates and has drag and drop features to create designs within minutes.

Some of the features canva provide:

  • Hundreds of Photos to choose from
  • Icons and shapes
  • Shadow effects
  • Thousands of fonts
  • Different styles
  • Charts and graphs
  • Social media posts templates
  • Presentation templates

How to use:

Create your design with in-built templates for everything from Facebook ad posts, Instagram posts, Linkedin cover images, presentations, infographics, and many more. It’s like you name it and they have it. 

You just need to search the design you want to create for, and simply start editing the way you like. Some features are paid for, but you will get your design ready with this tool.

Interesting feature: One of the best things I love about Canva is that you don’t need to download the designs anymore, you can simply connect the platform with Canva.

And boom! Publish it with a click.


Are you one of those people who make a lot of grammar mistakes while writing? No worry! Now write clearly with Grammarly. 

As content writers, we all know editing is as important as writing. No matter how well you’ve written the content, it needs proofreading. 

Grammarly is the best online writing tool that makes writing clear and effective.

How to use:

You can download the Grammarly extension for chrome/firefox for free. Enable it, so whenever you write content it will offer you specific suggestions like spelling mistakes, grammar mistakes, improper use of words, and way beyond that.

Want to know your tone of writing? Grammarly shows you that too.


Who doesn’t want to spy on the competitors? Being a marketer, I spy a lot about what my competitors are doing, their backlinks, keywords, and all that.

Spyfu helps you do that. This marketing tool makes it easy to find top online competitors.

Specifically, this tool shows you the most profitable keywords of your competitors in both paid and organic search campaigns.

How to use: Enter the domain or URL you want to spy on. The tool will show results like similar keywords, questions, transactional keywords, and so on.

You can also filter out the keywords using the filter in the related keyword section.

Interesting feature: You will also be able to see the top 10 sites which are ranking on Google with their URLs and domain strength.

Google Search Console:

Google Search Console is a free tool to analyze the site’s performance and help to improve it. That includes mobile usability, page experience, referring domains, sitemaps, and much more.

Google Search Console tells you the following things:

  • Are your pages being indexed properly?
  • What queries are leading people to your site?
  • Are there any broken links?
  • Referring domains
  • Click, Impressions and Average positions
  • Technical Site Health
  • Sitemaps report
  • URL inspection tool
  • Mobile usability
  • Core web vitals

How to use: You need to have a website to use Google Search Console. You need to simply verify your domain. After that, you can submit your sitemap. 

Then, it will show all the reports about your website like indexed pages, broken links, performance, and so on.

Google Analytics:

Want to know where your traffic is coming from? Google Analytics is there for you! It is a free tool that shows an in-depth analysis of audience, traffic, acquisition, conversions, and more.

You can find out the audience demographics, interests, technology they use, and pretty much everything you can think of.

How to use: Connect your CMS with Google Analytics first. After that, it will start showing reports of audience, behavior, acquisition, keywords that lead to your website, average sessions, engagement, active users on your website, and so on.

You can also check real-time users on your site by selecting Realtime > Overview to monitor the user activity.

Pagespeed Insights:

Site speed is an important factor because no matter how good your website design is but if you’ve slow website speed the visitor will leave your site quickly. 

That’s why it is important to check the site speed. And page speed insights is a free tool that helps you to do that.

How to use: Enter your website URL or domain and click enter. The tool will show the speed of your website for both mobile devices and desktops. 

It is suggested that 70-100 is a good speed.

Ahrefs Free SEO Tool:

This tool is widely used by marketers for various use like keyword research, backlink checker, broken link check, and many more.

How to use: Enter the domain you want to check for. It will show the domain ratings, top backlinks, do-follow and no-follow links, and broken links.

You can also do keyword research, backlink audit, competitor research, traffic analysis, and tons of things.

Conclusion: Free Marketing Tools

I hope you enjoyed our article about free marketing tools. With this knowledge, I know that you can make the most of your marketing efforts. So what are you waiting for? Try some of these tools today so that you can get started with your own marketing campaign.

If there is a tool that you think I missed, please let me know in the comments below. I would love to hear from you!

Thank you for reading, I am always excited when one of our posts is able to provide useful information on a topic like this!

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