About SEO

Why 3 Types of SEO are more important than ever?

As the world of SEO is changing every day, the traditional methods of SEO are becoming outdated quickly.


Users search on the internet to find information and what we often do is try to push that information onto them. We want them to believe what we think and we don’t care how they get there. But, search engines think differently and they care how people get the information they want.

However, when it comes to running a business, there are a lot of areas to focus on. Often SEO gets put on the back-burner. But, the truth of the matter is that if you don’t have a good SEO strategy, you simply won’t rank well, and your business will suffer.

Thus, it’s important to understand the different types of SEO that strengthen your marketing campaign and get better results.

Read on to find out why types of SEO are more important than ever and how they can help you in business.

Types of SEO

Different types of SEO

On-Page SEO

On-page SEO, short for “on-page search engine optimization,” is a term that refers to all the techniques used to optimize the content, Keyword research, HTML, images, CSS, meta description, heading tags, etc. on a page in order to increase its visibility in search engine results pages (SERPs).

Let’s understand the on-page factors that you should consider:

What are the important on-page factors that affect rankings?

Keyword Research

Keyword Research is a vital step for achieving good Google search rankings. Researching keyword phrases is a great way to ensure you’re targeting highly relevant terms to your business.

It’s important to research the competition, find out what search queries people are searching for, and what terms are not being targeted. There are several tools you can use this for, but Google’s Keyword Planner is the most recommended one to help you do this.

In order to do thorough research on popular search terms in your niche, you’ll need to set up a campaign in the Keyword Planner. The best way to do this is to type in your primary keywords in the search bar, copy the suggested terms and submit them in a separate tab in the planner.

This will give you a list of related search terms that you can use for your content, which you can filter by popularity and volume.

Image of a Google Keyword Planner

Besides this step, you can also look at the top-ranking search content in the SERP and aim to write high-quality and detailed content for your website.


You can also use Ubersuggest to find new keyword ideas. Not only is it free to use, but it’s an effective tool for helping you find LSI keywords to use, too! To know more about Ubersuggest, check out this video by Neil Patel.


Ubersuggest tool for keyword research
Image credit: Ubersuggest

Title and Meta Descrptions

A title tag is the first thing that readers notice when arriving on a page. Title tags tell search engines and readers what a page is about. Title tags are important for SEO purposes because crawlers use them to determine the relevancy of a page’s content to the search term.

It is therefore extremely critical that the title tags be always optimized to focus on the relevant keywords for them to understand and decide whether we should be rated highly.

If we want to go the extra mile, we can further use the meta description which provides the snapshot of our page so viewers can get a feel for our page before actually clicking through and reading the contents of the whole article.

Title tags and meta descriptions on your website need to be carefully managed in order to get the most out of your opportunities with search engine optimization(SEO). Making use of relevant keywords for each will increase the chances of more clicks through to your business website.

Use of Heading Tags

Header tags are a type of meta HTML tag used to separate and categorize content on web pages. There are six levels of headers, which get marked with H1 to H6 tags respectively. Typically, the main title of a page or post is marked with an H1 header, while important or major subtitles get marked off as H2s, and even more crucially significant headings seem like they should be marked off with an H4-H5 mark.

Header tags make it easier to read through long blogs whether they be one’s of your own or of another person’s creation. Headers improve SEO since search engine algorithms read them during the indexing process to improve search results, so make sure that your site’s headings are clear and descriptive.

Here is an example of how to structure heading levels in your own content:

  • H1: 10 Tips on How You Can Boost Your Productivity
    • H2: How to increase productivity
      • H3:Getting Things Done
      • H3:1-3-5 Rule
      • H3:Eat that frog
    • H2: Productivity tools
      • H3: Trello
      • H3: Friday
      • H3: Todoist

You can structure the heading tags as shown above. H4, H5, and H6 tags further organize the content on the page. They provide more granular details without leaving the reader struggling with irrelevant text.

Now that you’ve understood the factors of on-page SEO, let’s talk about its importance.

Why On-Page SEO is important?

To ensure your business’s online presence grows steadily and remains visible to potential clients, you should take advantage of optimization strategies such as on-page SEO. It’s a popular and time-tested digital marketing strategy that many businesses use because search engines like Google and Bing give websites that employ SEO top ranking over those that don’t.

To rank highly, it is essential to make sure your site and everything it contains (such as metadata and the media itself) follow all the latest practices used by companies like Google and Bing.

So, it is important to optimize a website’s on-page SEO because it allows your business to take advantage of organic search results from search engines like Google and Bing.

Off-Page SEO

Off-Page SEO includes those activities that are carried outside your website in order to improve the ranking of a page with a search engine. It is one of the key steps in developing a successful online company.

Many people think that off-page SEO is just about links, but it is more than that. Off-page SEO techniques specifically targeting Google in order to better rank your site for beginner-level content so it shows up more often when people look up topics related to beginner-level.

Tactics that are brand-oriented, link building, content marketing, social media strategy are just but several categories that are comprehensive in an SEO strategy.

One tactical piece that all SEO strategies must include is adding value for your users on high-traffic content pages. Doing so will bring user engagement which will, over time, cause search engines to suspect that your site contains quality content and make it more readily available to search engine users via their results pages.

If you can lay claim to having both valuable content and quality website links pointing at your pages, search engines will consider you as someone who is worth rooting for – someone with quality content.

Off-Page SEO Techniques That Work in 2021

1. Domain Authority

Domain authority is a metric given by Moz for online marketing. Domain authority, or DA, can indicate the overall quality of a website. It is considered more on-page based, but off-page activities are also acceptable when looking at domain authority or DA. It gives the site owner an idea of what their website’s performance might be like when it comes to off-page efforts.

When completing backlink outreach, it’s best to consider domain authority because doing this will then allow you to take into account any other domains that are linking into or out of your website. This will prove beneficial if you’re planning on working with your high DA partner to create a link that carries the same authority directly back towards whichever page you have noted in mind.

The idea behind domain authority is that if your site links out to another site and your link has higher DA than the other link, then the end site earns more ranks and can be well-positioned among search results.

The higher the domain authority of the sending website, the better it’ll perform in SERPs when getting linked to another website on your backlink list.

2. Link Building

Links are still one of the most important factors used by Google and other search engines. Link building is a very important part of SEO. Sites with many incoming links tend to have a lot more authority in the eyes of Google, which means they often rank higher and bring in more search traffic.

Link building is about getting other websites to add a link to your site in theirs. The idea behind this technique is that if you’re linking back to someone else and they in return provide a link back to you, it will provide you with information that search engines like websites offering content that attracts other sites.

Did I make things even more confusing than they already were?

Let me explain to you by an example.

Building a link between two sites is a lot like bringing together two long-lost family members. The Internet has so many people on it that have been separated from one another due to the difficulty of their locations on opposite ends of the world from another. How can we know that something might be a good match if we don’t compare these two people on our online dating site? In some situations, there’s just no saying unless you get them together and let them meet in person.

3. Social Bookmarking

Social bookmarking is like giving your web content a permanent hug. Sharing your web content or even someone else’s with social bookmarkers creates more awareness about your brand. Social bookmarkers are not only useful for marketing, but they make sharing easier.

Social bookmarking is when you save web pages to bookmarking sites in order to revisit them later when you feel like it. You can access your bookmarks when you’re on the move via your tablet, touchscreen mobile phone, or other device and you can share these bookmarked web pages with other people as well as those who help to run those sites.

Some popular social bookmarking sites:

  • Twitter
  • Pinterest
  • StumbleUpon
  • Reddit
  • Pocket
  • Dribble
  • Digg
  • Medium
  • Scoop.it

Why use Social Bookmarking?

The web needs a compass to find its way around. Social bookmarking websites have been just that, directing the surfing masses since the early 2000s and helping them to discover great content including yours. Helping your brand’s visibility is a little like a treasure hunt. The more people who have access to your great content, the more likely it is for your brand to go viral.

These sites are helpful to increase your website traffic and get your content indexed quickly on the search engines. Social bookmarking services are sites you can use to share information about different topics.

They help to promote your business’ brand and increase its exposure to an audience that may not even know it exists, with the hope that people will share the content they provide!

Why Off-Page SEO is important?

There are multiple ranking factors that Google considers before ranking a page/website and off-page is one among them. Off-page SEO involves optimizing your site so that both individuals and search engines keep finding you even after they have visited you once.

Off-page SEO will help to boost your credibility, popularity, and authority, not just in the eyes of individuals, but also in the eyes of search engines. This significantly increases relevant traffic to your website which will be sure to delight new customers (which is exactly what you want!)

Off-page SEO works exceptionally well because the more people who are referencing you, the more they tell others about you – which equals more traffic hitting your website through free organic search queries on search engines like Google.

It’s important because it helps to grow your visibility among both the top organic rankings pages and the SERPs.

Technical SEO

Technical SEO is the process of improving the technical aspect of a site which helps search engines easier to crawl, index, and render content on a site to improve the rankings and visibility on the search engine results page (SERPs).

Crawling, indexing, and ranking sites on the internet is vital to any search engine’s success. However, each of these steps is affected by various signals that are then tied back into how Google will list your site.

If you want to rank highly on Google search engine results pages, you have to have all aspects of your website listed properly. Also, if your website is not properly crawled or indexed, it doesn’t matter what high-ranking pages are featured in the results.

How to improve Technical SEO?

Here, we’ll discuss some important factors that you should consider to get a technically optimized website:

Site Speed

It’s maddening when a restaurant customer has to wait for the waiter before they can place an order. Equally frustrating is waiting for a site to load while your users are staring at the spinning wheel of death or watching that number at the top getting smaller and smaller. Site speed is about engaging with your customers quickly, providing helpful content, and making sure your users have the best experience possible.

Site speed needs to be your number one priority in 2021. This is important for many reasons, but just to name a few, Google has made it clear that website speed will affect SEO rankings on their desktop site and mobile searches. Having a fast-loading website is essential to the success of your business.

The most important reason, however, is because your users want fast websites! A user is typically spending more time on the website if the site responds quickly and they are more likely to convert at higher rates than those who visit slower sites.

Thus, it’s important to do a speed test of your website. You need to make sure that your website loading speed is good for all platforms – whether it is mobile, desktop, or tablet. Some of the best tools to check the website speed are:

A secure and accessible site

If you pay attention, you have noticed that some URL begins with “HTTP”, while other starts with “HTTPS.”

So, what does the “s” mean and where did it come from?

To explain it in very simple terms, ‘s’ is the way of showing that the connection you have with that website is encrypted and secure. That little ‘s’ represents a technology known as SSL.

Secured and accessible website
Secured website

Security Socket Layer protects the site from hackers and makes sure that all data between a web browser and web server remains private.

Adding HTTPS to a website helps site owners ensure that their visitors feel safe as they browse through the site. HTTPS encrypts all of the data going back and forth between a browser and a site, keeping sensitive information private from potential threats.

Your website visitors will be able to safely log in to your WordPress website thanks to this action. You’ll need a security certificate from a hosting provider form where you’ve purchased the domain and hosting.

Cloudflare provides a free SSL certificate in order for HTTPS to work on your site. Google added the use of HTTPS as a ranking factor for its search results because secure websites rank higher than those without it!

Spot Indexing errors

Technical indexing issues

Google sometimes tells the truth when it says it doesn’t have all of your website in its search results. The Google Search Console can show you the pages that are missing from Google’s index, taking away any confusion about why these pages aren’t found when people search for them. Over time this may affect the overall ranking of your site in Google, but remember – it’s not a big deal if you can fix problems quickly!

One of the best tools to fix the indexing errors in the Ahrefs Site Audit tool. They will provide you information on your overall site’s health score.

And tell you the issues that are harming your site and ways to fix them!

Avoid Duplicate content

If you have the same content on multiple pages of your site – or even on other sites – search engines might get confused because they see it as duplicate content and will penalize you. This is called a “duplicate content penalty” and is a big problem for both visitors and search engines; those wanting to read unique, quality information won’t be able to find it if your pages are low in their rankings, and those wanting to provide unique, quality information won’t be able to rank at all.

It’s important to think about the content of the pages you’re creating now, because if you’re not careful it may be all for nothing. Search engines are really smart now… they can tell when different URLs are showing the same content!

I know, it seems kind of scary that search engines are clever enough to notice without our help that pages are identical or that content is showing up on multiple URLs, but there it is. So all of your hard work could mean nothing if you don’t make sure your pages aren’t duplicating each other or existing elsewhere online.

But don’t fret! There are ways you can fix this so that search engines will be able to tell them apart. With the use of the canonical link element, you can show the page that you want to rank in the search engines. Generally, this option is available in SEO plugins like Yoast and Rankmath.

Why Technical SEO is important?

Many site owners know that they need to put effort into improving their site’s content and on-page SEO, but overlook technical SEO because it can seem complicated. This is important because technical SEO is what helps search engines know that your website is high in quality.

There are so many things you can do to improve your technical SEO. Some of these measures are small or seemingly insignificant, but all little things contributing together will help your website have the “perfect” technical SEO.

If this is the case, then the search engines could rank you higher in their results. After all, they want to chiefly show users the best results for available keywords and this is why it’s important to think of every possible way to improve your technical SEO!

Technical SEO involves all the components that make up your website; making sure they are compatible with each other (which may appear boring). But without them, you might have an attractive website that loads slowly, isn’t usable on mobile devices, or acts awkwardly for users.

Conclusion

Google has become increasingly aggressive in its efforts to keep the web a great and useful place. As a result, SEO has become more important than ever for businesses and brands that want to stand out and be successful.

The SEO landscape is constantly changing and evolving. It is important to stay on top of the latest updates and changes so that your business website is able to rank as high as possible.

I hope that this article helps you understand the different types of SEO and how you can use them to improve your online presence and to grow your business.

Thank you for reading and I hope to see you again soon!

Cheers,

Anuj Patel

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