Artificial intelligence for digital marketing is drastically changing how businesses and enterprises used to increase their engagement with customers how they analyse the data and make their marketing strategies. AI can increase advantages of Digital Marketing.
Artificial intelligence and digital marketing provides us with various advantages of Digital Marketing to make the task that are repeated to be done automatically
In this article, we will try to learn about the relationship between artificial intelligence and digital marketing and how AI can help digital marketing to scale up at a very fast pace.
What we will learn:
- AI and Search Engine Optimisation
2. Machine Learning and ads Optimization
3. AI Tools for Digital marketing
How Artifical inteliigence for digital marketing is Shaping Search Engine Optimization
Artifical inteliigence for digital marketing is changing search engine optimisation by improving the decision making and strategy making processes. AI can easily analyse large amount of data and can tell us what the user is responding.
We will also see five different tools that can come in use
Understanding user intent:
This can be called as the most efficient use of AI in search engine optimisation because AI or artificial intelligence can easily help us to understand what is the reason behind anything searched by a user on any search engine.
Google rank brain uses an artificial intelligence technology that can help the search engine to understand the intent behind the search, only with the help of the context
Rank brain of Google uses artificial intelligence to put the search result in the correct position according to the user interaction
With the help of artificial intelligence, there is a less chance. How keyboard staffing can be used to improve ranking on search engine.
Now the content writer or marketers need to create a content that should be useful or that should solve the problem of the user rather than just using a specific keywords to increase their rank on search engines and getting leads using unethical ways.
SEO audits
With the help ofArtifical inteliigence for digital marketing, we can use automated audits that will help us to know if there is any kind of link that is unusable or if there is any technical SEO problem such as meta tax problem in our content, it can help us to save time
Some AI tools like Deep crawl can use machine learning to understand what is the structure of website and can do proper index to help search engine to understand the content and increase the ranking
Artifical inteliigence for digital marketing content creation
Content is very important in any kind of marketing and AI can help us to write content very quickly, and it can produce content at a very large volume.
AI tools like GPT 3 can be used to write a very good quality content with a hint of human language
We can use AI to generate specific type of content. For example, if you want image, then we can use special AI software for images.
5 AI tools that can help you in your SEO journey:
Surf SEO
Market muse
Phrase.io
Clear scope
Deep crawl
Optimizing Ad Campaigns with Machine Learning
Machine learning is changing how we run advertising campaigns and how we can make them more optimised for a refined result, more specific targeting and to analyse performance more efficiently.
Machine learning in digital marketing can help us to increase the return on investment and can increase our customer targeting
Here we will discuss how we can use machine learning in digital marketing, optimise our advertisement marketing.
Automatic bidding For ads using AI:
Earlier time we have to set a bed on where the ad will be placed and we have to keep an eye on it, but with the invention of artificial intelligence and machine learning, we can use them to set our placement needs such as device location of the placement when the ad will be shown and to what kind of visit the ad Will be shown.
Machine learning has a lot of algorithms that can analyse some marketing performance matrix, such as click through late to detect the best solution
Google has smart bidding option and Facebook has automated bidding option that uses machine learning. 2 is the process of bidding in real time.
Identifying audience
Machine learning can help digital marketers to tell which kind of audience is most likely to convert in their audience so that they can use their money and resources carefully
Machine learning can tell us the data about strategies by other marketers has performed well and where they have gone wrong
Working : machine learning has different kind of algorithm that are built by coders these algorithm help us to identify the customer behaviour based on their demographic data and past experiences
Facebook, very popular tool that is look like audience and Google‘s famous tool such as Google’s audience, targeting use these machine, learning algorithm, and target audiences that has the best chance of converting.
With the help of machine learning in digital marketing, we can target audience more specifically without wasting our time and resources and can focus on generating more ROI.
A/B testing and optimisation
We all know that a/B testing is a very important thing whenever we try to optimise any ad . With the help of machine learning, we can test multiple at variation simultaneously at a very fast speed and optimising the performance in real time.
Working: machine learning has different algorithm that can check different version of the same ad and it can help us to compare what could they be their performance and what is their conversion rate will be according to the data available on the internet
Artificial intelligence and digital marketing can effect our strategy and can make it more effective
5 best artificial intelligence for digital marketing tools for optimisation of ad copies:
Google smart bidding
Facebook ad manager
Optimizely
AdRoll
Adobe advertising cloud
Free tools for artificial intelligence for digital marketing
- ChatGPT
Chat GPT can be used for content creation. It can be used to generate blogs, social media, content, tables, and graphs.
- Grammarly
It is used to write content and to check any grammatical mistakes
- Copy.AI
It is used for copy writing and to generate any content. It is free for a limited time and can be used to create block post emails and content.
- Jasper
This AI tool is used to write blogs and to create content. It can also be used for email marketing and it is available for a free trial.
- Ink for all
It is used for optimising SEO and content optimisation.
It suggest us the correct keyboard that if use properly may enhance our Google ranking
- Canva
It is a tool that is used to design graphic and to create text and visual content
- Uber suggest
It is a tool that is used for keyboard research and SEO. It gives us keyword suggestion and gives us analysis on competition.
- Surfer SEO
This provide us an on page optimisation tool that can use artificial intelligence to make our page more optimised
- Pixel AI
It is used for image and video searches. It gives us loyalty, free images that can be used.
- Chat fuel
It gives us customer support automation tools. It helps customer support especially on facebook
Conclusion:
After reading this article you have learnt about how Artificial intelligence for digital marketing is the new deal. You have seen how AI is changing SEO and how it uses various tools to help SEO experts.
We also learn about how machine learning algorithms is helping is helping ad campaign and how we can use various tools. How AI is not a threat but a tool to optimize performance and analyse data.
We learnt about various tools that are free and can help to start our digital marketing journey.
Learn more about Social media and digital marketing.