When we want to choose a digital marketing jobs or career , it is a tiring process.
It is essential for individuals to discover pursuits that align with their skills and passions, while also seeking stability in their lives and a conducive lifestyle. Digital marketing represents a swiftly expanding industry in contemporary society.
While it may not be the preferred option for all individuals, it offers numerous opportunities, and this is a huge advantage of digital marketing. The development of online marketing has made digital marketing as a trusted and opportunistic career option in India.
Moreover, the COVID-19 pandemic has drastically increased the expansion of online market sector.
As more people have come on internet and so the business has grown there.
Nowadays building a strong online presence is very important for any small business. All businesses that want to scale them and digital marketing has been the best choice for their growth.
Due to such factors, the scope of digital marketing has increased more than ever in India and globally
Top career/Jobs options
There are various different jobs available according to different types of digital marketing.
Social media specialist: this digital marketing jobs includes watching and maintaining the various social media accounts of a business.
This job can be done in a digital marketing agency or in a company directly.. for this job, it is very crucial that we should have the knowledge of various social media platforms and their algorithms,
and we should be able to cope up with the changes.
- Graphic designer: this digital marketing jobs is a job for creative people, graphic designers, joints, various text, images, and other creative elements together to create a visually appealing content.
They also use many computer software to design their work.
They also work with photographic and videography team.
- Copyright: this digital marketing job includes producing content for the company or business, but in return form for all the social media accounts for advertisement, blogs, emails and wherever they are needed.
They have to decide what type of content should be written and content should be relevant and should be helpful to the audience so that they can increase their trust in our brand
- Influencer: in digital marketing, influencers plays a crucial role as they have gathered a large number of audience on followers and their social media account that can be targeted.
Influencer create content for their target audience and can be proved very useful in running low cost ads
- SEO specialist: an SEO specialist is needed in a company so that their website could be improved in the search engine result, pages that appear when a user enters their queries.
With the help of this strategy, the website can organically come on the top pages of Google and can be proved very crucial for the scaling and development of business.
- Marketing analyst: this online advertising job includes researching in the market for the new trends and to diagnose the customer behaviour so that they could devise more and more strategies for increasing their sale.They also run meta ads.
They also diagnose what is the competition strategy and how can they develop more content that can drive more and more audience towards them
- Content strategist: this online marketing jobs targets on what type of images and videos to be shown to the audience so that more and more engagement can come.
Sometimes they have to collaborate with the photography and videography team to make the best content possible, and sometimes they have to analyse each campaign so that they can bring more and more result
- E-commerce manager: this digital marketing job is specially for the companies that works in the e-commerce industries.
They make it easier for the customers to visit the website and choose their products. They also perform some data analysis to sell what is the most demanding product and how can they sell it in a better way.
They also collaborate with the digital marketing team to improve the user experience and increase their sales.
- Creative director: this jobs includes maintaining the image of the brand. It also tells what kind of content to be published where to be published and went to be published collaborate with the photographic team, photographic team, graphic designers and content writer to create the best content available and this improves brand image.
- Videographer: this job includes regarding videos of advertisements, interview interviews, various presentation, some behind the scene, events, live footage
Sometimes, videographer also have to do the editing work for their website and social media, and they also have to make contact with graphic design designer another specialist so that their video can stand out.
- Website developer: jobs deal with the development of the front end of the website that people can see in their mobile phones all their laptops.
It uses languages such as HTML. Software like WordPress is also used in developing a website. Website developer has to contact with IT specialist for the backend and server level process.
Career and jobs in digital marketing
In 2015, India had a digital marketing industry of around $47 billion, which has now become approx $200 billion in 2020
This figure is surely expected to rise
With the annual growth rate of around 30%, this indicates the massive growth that is available in the digital advertisement segment.
For the smooth running of digital marketing and advertising, there is always a high need of skilled professionals that can put their efforts and can perform the job
If you will search naukri.com, there are a lot of jobs available for digital marketing and they are increasing day by day
How to start Digital marketing jobs
Obtain a marketing education : you can take a digital marketing course and get certified or you can learn digital marketing as a degree. It all depends on you, but in many times, it is seen that employees have focused more on experience then on degrees.
Gain some experience: gaining experience be a difficult task. You can follow these steps to reach out.
- You can see for reference and can search for opportunities to provide digital marketing services for free
- You can search for a job or a internship at some job, providing website such as LinkedIn or naukri.com
- You can create your profile on various job, providing platforms
Develop your skills: most remaining digital marketing skills that you can develop are
- SEO specialist
- Paid advertisement
- Social media marketing
Make a solid portfolio: when making a portfolio, you should focus on what you will be writing in the about section. You should answer these three questions when you are writing about a section, these are.
- Who you are?
- What you do?
- Whom you serve
- Why you?
Increase your online presence: you can use the following ways to increase your online presence
You can post your social media profile and make them optimise that is related to your career
Increase your post about your industry, your career and what you are good at
Always keep all your social media and online job portal profiles, up-to-date
In your portfolio, you should write everything that you have done for any of your potential clients
Scope of jobs in Digital Marketing in India:
Online presence has increased a lot in India with the largest number of online users. India has grown to be the best online marketplace. The best opportunities for digital marketing job seekers can be.
- Content marketer: content marketing job can help us in increasing trust in the minds of our potential customers. It also increases organic traffic that comes to our website and can also act as a lead generation magnet. If the content is very good.
- Brand marketing: with the increase in online market, the competition is also increased to a great extend so for our business to grow. It is required by us that we should focus on more and more brand building so that it can increase trust in the minds of our customers.
- Digital planning: this digital marketing job includes collaborating various copyright, graphic designers, videographer photographer, and make them work together so that they can present the best content that could prove beneficial for the brand and company
- E-commerce expert: this job in digital marketing includes analysing the e-commerce marketing trends in India and using various marketing strategies to boost your sales
- Digital media management: it is the person who has the overall control over the all the digital presence and all the advertisement shown digitally of the brand
Top cities for dm jobs in india
Cities Average Annual Salary
Gurgaon 11 LPA
Bangalore 14 LPA
Mumbai 15 LPA
Delhi 14 LPA
Chennai 13 LPA
Future proof skills
We can build a career in marketing, but if you want to be a master in our job and we want stability, then we should focus on these steps to get ready to be posted in this industry:
- Data and creativity: combining these two skills can be proved very and very crucial in this industry because this online marketing is based on only these two factors
- Networking: if we love to connect with people and we
Can relate to more and more people, then it can benefit us to our next level
- AI: Who hasn’t heard about AI(artificial intelligence) but if we combine artificial intelligence with the emotional compatibility of a human, then it can be the new future
Take away
In this blog, you have learnt about the various need of digital marketing in today’s world and specially in India and what it can give to you.
You have also learnt about various skills that you will be needing and the types of jobs that are available in market and you can choose between what suits you best.
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