Meta ads and Instagram provides a crowded place to advertise our business, specially small business. If we market or advertise our products or services on social media, we can reach to target audience and potential customers with less effort and budget.
Meta ads, is managed by ads manager with the help of meta manager, we can design our ads. We can make our ads. We can upload them. We can select a target audience. We can set up our advertising campaign so that we could get the most out of our budget.
Meta ads manager helps us to keep an eye on our campaigns we ran during our digital marketing journey.
Meta manager helps us to define our budget and define our target audience.
Meta ads is also a type of digital marketing and can help us to increase our sale to bring more traffic to our website and to reach more and more target audiences.Meta ads act as a advantage of digital marketing. With the help of these sides, we can reach global audiences.
Benefits of meta ads
Some of the benefits of using meta ads are.
They are cost friendly : meta ads are relatively cheap when we compare them to Google ads or Microsoft ads or SEO(search engine optimisation)or email marketing.
There are two types of budget available in meta ads
- Lifetime budget. : this allows us to set a budget, and then Meta will decide how much budget to spend on where and how much amount
Daily budget: this option allows us to set budget for a particular day. Then the budget is locked for the full day. This gives us more control. How much amount we want to spend per day.
- Targeting options and place: whether we are looking to boost our sales or we are looking to increase brand awareness. Meta are the best platform for that when we have selected our goals, we can select our audiences and segment them on different basis such as demographics, behaviour, interest, location, gender, age, etc.
When we run our ads on meta platform, then it will run on all the platform that meta on.
Creative options ads have their strategies changed ever since currently meta has focused mainly on creativeness and has created a lot of ways so that we can create an interesting and attractive ads
We can have
- Video ads
- Image ads
- Carousel ads
- Collection at
- Catalogue ads
Steps to run ad campaign
- Creation of a new campaign: the first and the most basic step when we want to use meta is to create a new campaign. Here we will choose what is the final goal of our ads and our billing method. Our head can have various goals such as
- Increasing sales
- Leads
- Traffic
- Brand awareness, etc
Meta will help us to run our according to our need and goal
- Choosing our campaign details: we should tell me Tata at whatever our ad is related to such as whether it is related to
- Elections
- Social issues
- Employ
- Housing, etc
Here we can also use a/B testing method
- Setting our meta ads goal: when we are done with our budget and our campaign, we should set what is the goal or what is the final objective of setting our meta ads.
If our objective is to spread brand awareness, then our ads will be shown to more and more people without audience segmentation.
We can also choose automatic placement options. We will publish our leads on the correct platform that meta ads manager think is correct for us.And boos our lead generation campaign.
Choosing our audience: there are three types of audience
- Custom audience: they are the type of audience that have shown some interest in our business services or products
- Look alike audience: Meda adds uses our current segmentation of audience to find the new group of people that have similar interest and trades so that the new or that it searches should also match our segmentation criteria
- Advantage, audience: we can use metas AI to find the new target audiences that will fulfil our criteria and parameters
Building our meta ads: when we have set the budget selected our target audience, the main part is to build our end for that we should first select what should be the format of an hour, whether it will be a video and or it will be an image or it will be a image carousel ads.
Then we should write the headline lines, and we should add music so that it could be more engaging
Let’s not forget about the CTA that is called action button and link to our website
Reviewing our campaign: so we have reached to the last app and now before publishing our ads, we should review them so that we should be clear in our mind that the ads publishers. The correct information that we want to convey to the target audience.
Then Facebook will take 24 hours to review that, then then it will approve that so that it could be published many times. It takes only a few hours.
Testing ad performance
A/B testing: A/B testing is a proven way. we should make different copies of our ads and we should applied that hit and trial method so that we can know which ad has performed well and what should we published next?
Running ads For a specific period of time: we should run our ad for at least two weeks so that we can analyse what can we do more to gain more audience and how much we should invest so that we could scale our business
Google ads vs facebook ads
Google ads:
Google ads reaches to their user when they are searching for our businesses and products
Google ads are expensive and their cost can get sometimes too high
Google software provides us the best insights for our optimisation that are available
Gives us a higher conversion rate because user already knows and searches for Services of products he is looking for
Meta meta ads:
Shown to user when they come into our criteria and audience segmentation
Cost can be controlled by showing less add
Insights are very limited, and it becomes difficult to select our budget
Conversion are less, but can be very successful. If campaign was designed properly.
Takeaway
In the article about meta ads, we learnt about meta ads. What are the various benefits of meta ads. What are the various steps that we can use to run our matters? We also learned about setting the budgeting from designing the ads to types of ads that are available.
Meta ads provide us with job opportunities. We also learned about various testing methods that are available for testing matters. We also learnt about the difference between Google ads and Facebook ads so that you can choose what suits best for you.
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