Email marketing is a digital marketing technique in which we uses emails to promote products or services with the use of email marketing. We can spread awareness in our customer about our new products, discounts and new services that are available. Email marketing is approved way to spread awareness.
Email marketing can also help us in lead generation and to spread brand awareness and to keep in touch with customers and reply them quickly so that we can gain more customer loyalty. Email advertisement is one of the advantages of digital marketing.
Advantages of email advertisement
- To increase brand awareness: with the use of email, we can reach our target audience directly with 1 to 1 communication, so whenever our email pops up in someone’s email account, we can stay in their minds and can increase brand awareness. We can even enhance this experience, and moreover, we can send multiple emails from the same place at same time, so it saves our resources.
- Increase in sales: we can send discount coupons, and offers related to our products or services, or we can use them in special occasions like birthdays or any other festival. This helps us to tell the customers our latest offer.
- To increase customer loyalty: with the help of emails, we can help our customer in every point of their sales, whether they want the information of the product or they want to know the discount we can help them by telling them all the information on email. Emails are also important part of CRM.
Also
A report tells that people check their emails up to 20 times in a day, so if we send them emails, we are more likely to increase our sales and brand awareness
Emails have a very high return on investment
Disadvantages of email ads
- High competition: as we all know, email marketing is very popular, so it becomes a very competitive field. The old players in email marketing have become expert in making very attractive emails, so it becomes very difficult for us to become noticeable
- Spam laws: if we do not make our email according to the spam loss, then most likely an email will go into the spam box, so it will never reach our target audience, and it will become a waste of our resources
- Adjustment: in today’s world, people use different size of devices. For example, mobiles tablets and personal computers. So to make our emails to be viewed correctly on all screen sizes has become a tedious task and if we do not do this, then our CTR will definitely fall down.
- Size issues: due to the size limits that the many companies have implied, our email can contains only a certain amount of information. That is why we cannot use a lot of images and videos
Types of email marketing
There are different types of email marketing that are available in the market
- Direct email: these are the types of email that are mainly used in email, marketing to send a promotional message. That is there used to generally promote their services or products.
- Invite emails: we use these types of emails in email marketing to announce the launching of any new product services. We use these types of email to increase the awareness about our new printers or some new offers or something special is going on to increase our sales.
- Survey email: communication with customers is very important in any business, so if we use survey emails to know what is the customer experience with our product or services. What are their reviews on it then we can have a much better communication with them so survey help us to get feedback and to solve any issues that customer faces. Thus, they act as an important part of email marketing.
- Transactional emails: they are very important part of email marketing, these are the types of emails that are automatically sent when a customer do some action such as If he buys an item from You
Various type of transactional emails are
- Order confirmation emails
- Emails for thank you
- Emails needed for password reset
- Emails required for product review
Strategies of email marketing
Setting your goals: before starting email marketing or investing in email marketing, we should first set our goals like
What do I want from my subscribers to do?
What will I share with them?
Why would they join my list?
We should first focus on our target audience. We should know what are their age. What are their location? What is their interest while doing email marketing. We should design our email according to our target audience while using email marketing.
Choosing the correct email service provider: when we are starting email marketing, we will be needing an email service provider. Email service provider will give us the tools that are needed in our email marketing campaign. So it is very important in marketing to choose which software we were using. Some options available on internet are
Constant contact
BREVO
HubSpot
Omni Send
Convert kit
Mail chimp
Lead generation forms: they are also known as signup forms optin forms in email marketing. Lead generation forms is the place where visitors or users can come and subscribe to our email list.
They are very useful when we are using other tools like lead magnets to boost our subscriber list
Lead magnets can help us to gain more users or subscriber to our email list, and if we give them what they are needed, then we are surely to boost our sales
Choose the right type of email campaign that we want: whenever you will use any email service provider in email marketing, it will come with an email editor that you can use to modify emails according to your target audiences
Various types of emails that are available that we have discussed in above while studying email marketing
Tips and Tools of email marketing
Some useful tips for email marketing campaigns are:
Personalisation : we should make our emails personal for our audience so that they can relate and connect more with us
Relational : we should try to make relation while using our emails. Our email should not look like just another spam.
Automation: we should take an automation so that whenever any new product services discount offers are available, it should reach customers automatically
Testing : before sending our emails, we should do their testing, specially the A/B testing and keywords optimisation tests to check any problems
Updation: we should be providing any email updates that are available constantly
Making our emails mobile friendly
Evaluation : we should evaluate the performance of our email marketing campaigns. Time to time. We should not delay them.
Consistency : we should have a consistent colour theme font and the way of talking with our customer in our email. This will bring customer closer to us and will make a good connection.
CTA: whenever we use email marketing, we should make it very clear in our email. What CTA is because if it is not clear, then it can slowdown our sales
Challenges of email marketing
Email marketing is a type of digital marketing and comes with some challenges.
Building an email list: firstly, we will be needing the persons to whom we will be sending our emails so to this problem, we should be very clear to tell the customer. What will be the benefits of joining our list.
We should use words like free in our campaign
We should be able to provide proof or social medial proof to them so that they can see us as a legal entity
Email landing : another challenge in email marketing is that our email actually goes in the inbox of our customer. This is a hard challenge because according to a survey, 20% of emails are never delivered, so it is a waste of our resources.
To avoid this, we should not use many words like click, cheap prize, cost
We should be removing inactive subscribers regularly
We should focus on our content
We should follow all the Google’s norm
Improving email opening rates: according to a survey of email marketing, average open rates for any email is around 21%. With good SEO of our website, increased trust can increase our email campaign success.
To overcome this difficulty, we should be focusing on the content and it should be a high-quality email. Everything in our email from tagline to the content to the phone to the colour to the images must all be perfect. There should look appeasing.
Improving conversion rates: improve the conversion rates using email marketing. We should focus on what our audience needs and wants.
We should use segmentation or audience segmentation to put them into different groups. We should target what their needs and requirements are, and we should focus on emails that fulfils them. This will improve our conversion rate.
Personalisation can also improve conversion rate like using the name of the customers in email. This also increases customer loyalty.
Emails in multiple languages: this global World, when we use email market should not be depending only on one language. If we focus on foreign markets, we should be using different languages so that it could appear more personal.
If we use audience, segmentation and targeting, we should be clear that we should use the octave language for that particular geographical location
As a result, we will be increasing our campaign reach and will increase our sales and loyalty towards our brand.
Email marketing can give us a new job opportunity.
Take away:
In this blog, we have learnt about email marketing. What are the different types of female marketing challenges that can be appearing in email marketing, various tips of female marketing and how we can boost our sales in email marketing.
I hope you have learnt a lot with our article, learn more about meta ads.