Are you ready to learn search engine optimisation? Maybe you have heard that SEO can help you to rank higher on Google and can increase traffic on your website, but we should know how the search engines work and how we can use different techniques to make our content and website, more intent friendly for Google.
Search engine optimisation is a digital marketing strategy that helps us to increase our websites rank on Google SERP . It includes various techniques from keywords optimisation to quality content to improving site speed. It has various factors
Search engine optimisation makes our website easily findable on Google. It makes our website more relevant and easy to understand for user search queries.
Search engine optimisation helps people to look what they are searching for whether it can be a product or it can be a service, and this increases our opportunity to derive more traffic towards our website
How does search engine works
Search engine, all the software that collect websites information from all over the internet and gives us the relevant data that we need
Whenever we search for anything, top results are mostly the ads on the website websites that have been sponsored
After the sponsor that we see the list of organic webpages that we have searched for. Google, select these on basis of their intend and their power to solve user query.
- Crawling and indexing- search engine use bots that are a type of software that crawl from URL to URL . Sert job, the data is then stored in databases, and this process of storing data and databases is called indexing. this data helps search engine to rank the webpages with the desired intent, whenever a user search for a Query.
Crawling and indexing is very important for our website so that the search engine has it in its database.
- Ranking and search engine results: it is the process by which the search engine decide which webpage will be shown on the top 10 on the search engine result, page.
Search engine uses various algorithms to determine which webpage is relevant, and which is not. It focuses on key relevant and also the quality of the content.
- Keyword relevance and content : keyword optimisation is very important because it tells the search engine what our webpage is about, and it also increases our ring SERP
- The quality of content is also very important factor. Whenever we focuses on search engine optimisation, all the search engine wants to give their user available and informative webpage. So if our content matches the intent of the search Query, it is very much possible that our webpage can rank very high.
- Back links: back links in search engine optimisation are the link of your website. On the other websites. They provide credibility to our website so that the search engine can know this webpage of this website is legal and can be trustworthy. This also improves our ranking on search engine.
Three main types of SEO
SEO is generally categorised in three main categories that are
On page SEO: this is the type of SEO. We do directly on our website to improve its rank. It includes making content that is user-friendly and matches the same intent. It also improves following things.
- It includes keyword optimisation
- It includes URL optimisation
- It includes title tag, header tag, and meta description optimisation
By optimising all these things we can tell more clearly to the search engine. What our webpage is about.
- Off page SEO: of page SCO consist of the techniques that we use to optimise our website outside of our website. One of the goal of page SEO is to increase the credibility and trust of our website. It can be done by placing our website on other popular websites.
It can also be done using influencer marketing and social media advertising. Back links is the main part of page SCO because search engine use back links to check the credibility of our content more the back links higher the chances that our webpage will rank higher on SERP.
- Technical SEO :technical SEO includes the technical part of the webpage that should be improved in order to increase the visibility and ranking of our webpage. By using technical SAO roller can easily cross our website. It also include making our website loading time less and it makes us avoid duplicate content.
- Loca SEO: Loca SEO is used when we want to increase the presence of our business in local area. Organically search engine uses our website, drinking our content, our social media profile, pages, back links, et cetera, to show our webpage locally. Google business profile is a very important tool whenever we focus on local SEO
Seo tools
- Google ads keyword planner
Google cleared planner is provided by Google and it’s free of cost. It can be used for key suggestion and tells us a range of volume in which that particular keyboard is charged.
- Tools for backing analysis
Ahrefs and majestic are the main backing analysis tool that are available. They can be used to find new website websites for link building.
- Platforms for SEO analysis
There are various different platforms available for the analysis. This platform helps us in tracking keywords and identify any problems on our page during SEO.
- Social media platforms
Social media platforms and our content on it does not provide a direct impact on SEO, but they can be used as a backing and provide credibility to our webpage
Objectives of SEO
- Lead generation
CRO is the best place when we want to look for leads for our website. We can implement a/B testing which can make it easier to convert leads to customers. When the organic traffic, our website increases, Google also improves our rank and there is also boost our
- To boost our e-commerce sales
Any commerce millions of websites compete with each other so that they can be on the top of SERP with the help of SEO. We can improve the ranking of website and thus we can increase more and more customers.
- Improve our brand image
If someone searches for particular product and our webpage appears on the top, then definitely he or she will think that’s it’s a brand to establish trust in our customers. SAO is very important because it not only tells about a webpage, but if our game is strong, then other website will also recommend our product and this will boost the credibility of a product in the minds of our target audience.
- Improve our reputation
History tells us that everyone makes some mistakes, but if the mistake is done on the internet, then it could prove very Ja for our product and our implant image to control the situation. We can use SEO. We can make a brand image on different platform so even if a hacker just something bad website that people would have the credibility that the brand is not included in that.
