Digital marketing which is also called “online marketing”, is the new way of doing marketing that uses websites, apps, mobile devices, social media, search engines, and all other digital ways to promote and sell our products.
Digital advertising includes a large number of areas like SEO, blogs, social media marketing, etc. In this blog, we will try to cover everything you need to know about digital marketing.
Digital marketing connects the potential customer of a brand using the internet. It has various forms like-
- Search engine
- Email marketing
- Social media
- Websites
In Digital marketing we will be using different types of marketing strategies in digital way to boost your presence and performance on the internet.
In this article we will learn about the importance of digital marketing in today’s world , various types of digital marketing, different roles in digital marketing , benefits and strategies of digital marketing.
Importance of digital marketing
The importance of digital marketing has grown higher than ever in today’s economic world. Digital marketing is a rapidly growing field. Online marketing is the best strategy when we want to meet our target and increase sales in less time.
Digital marketing provides brand to engage with their existing customer and gives them an opportunity to reach new customers
According to a research, 66% of the global population uses social media and internet. So digital marketing gives us a vast opportunity to reach a lot of new users.
Types of digital marketing
Digital marketing is very flexible. It gives businesses a lot of different ways to connect with their audiences. We will see some different types of digital marketing here here.-
- Content marketing- instead of promoting a product or selling it. This type of marketing focuses on educating the users.
Through this, we generate leads and convert them into potential customers. Various forms of content marketing are-
- Blog post
- E-books
- News letters
- Podcast
- Infographics
Content marketing industry is projected to be worth $107 billion by 2026.
- Search engine optimisation(SEO)- this is used to upgrade our ranking on various search engine result, pages such as Google. Like we search for many things on Google, but we mostly focus on what comes on first page and second page so SEO is very important for our business. So when our website appears on the top link in the YouTube, it is more probable that people will click on it.
There are mainly three types of SEO-
On page SEO – this is mainly done using keyword research. We use our keywords many time in our webpage so that Google can understand it clearly and can rank our webpage on the top 10 results in SERP
We use keyword optimisation techniques to make our page rank on SERP
Off page SEO – in this technique, we uses external pages to increase the authority of our webpage so that Google can rank it on SERP. We make several links on other websites in this technique.
Technical SEO – this deals with the backend part of our webpage, such as HTML, coding, data management database, and many things more. If we optimise these things, we can make it easier for search engines to improve our webpage speed.
- Social media marketing- this is another very powerful tool of Digital marketing that we used to connect with the people. This involves running ads on various social media platform to increase sales and to become a social media influencer.
we use various social media channels for this that includes-
- YouTube
- Pay per click(ppc) – we can generate organic traffic, but it takes time, but in the meanwhile time we can increase our sales and revenue using pay per click model.
PPC means paid online advertising. In this, we pay Google some money so that it can show our website on top of the SERP.
Each time a user clicks on our ad fees is charged. This increases our sales and leads most commonly used social media platforms for PPC model are-
- Google ads
- Facebook ads
- Twitter ads
- Affiliate marketing- in affiliate marketing and influencer all brand get some commission, each time I user buy some product or services from their link. When a user click on that link, it is a win-win situation for both the brand and the influencer.
The brand sells some product and influencer earns their commission on it. We can use affiliate platforms such as ShareASale or CJ Affiliate.
- Influencer marketing- this practice of digital marketing include a person that is famous and his followers is promoting our Brand on social media. In this, the influencer get paid, whether the product is sold or not.
In this, the influencers, trust and followers increases our blend trust among the users and helps us increase the sales
We must choose our influencers wisely. We should choose influencer that promotes the same industry that we want.
For example, a fitness trainer can promote a gym business.
- Email marketing- we all have seen many emails in our life and we have seen branded emails sitting in our inbox. This technique of digital marketing includes connecting with the user using an email.
We can use email marketing for the goals like improving engagement, promoting products and increasing conversion and sales.
Digital marketer roles-
There are various roles and responsibilities in digital marketing field. Each role has its different KPI that include the following.
SEO specialist- his role is to optimise our website according to the keyword and to rank our webpage on Google SERP. Their work also include doing keyword research, making back links and increasing the webpage performance.
They increase the organic traffic in our website. They make back links of our webpage and improve the CTR of our website. Search results.
- Content marketing specialist- he creates content for our website like making blogs or writing about the products or services. There work include increasing website traffic, increasing conversion rateand to increase the lead generation from content.
- Social media manager- this role include reducing and distributing social media content, such as reels and post across social media platform. Their work mainly include.
- Increase followers
- Increase the reach
- Improve CTR
- Increase engagement
- Increase conversions using social media
Digital marketing benefits
There are various benefits of digital marketing that include-
Targeting specific audiences- target customers can be attracted towards our brand using email or social media platform where organisations or brand communicate with them and convert them into their customers.
We can segment our audience according to our products, need and can focus our products on specific audience rather than giving our advertisement to all.
- Cost effectiveness- digital marketing is less expensive than other forms of marketing, such as TV and poster ads.
- Global and local reach- we can target our audience on global level and they can see our head in their own time. Digital marketing also improves our ads, local visibility and we can target our local audiences more efficiently.
- Increasing conversion rates – we can increase the conversion rate by targeting the actual audience by making our messages very specific for our audience and by improving the user experiences can pass on their message directly to their intended user and not waste time on the user that do not wish to be linked with them
- Immediate connection- businesses can use SEO and SMM services so that customer can reach them quickly via various search
How to make Digital Marketing Strategies
- Doing market research- it is very important to know what your target audience wants. Every new digital marketing strategy needs a current and fresh market research of what is going on in current time.
We can use SWOT method for the analysis.
- Setting our goals clearly- before achieving our goals, we should be able to identify them clearly, same is the case with digital marketing.
- Knowing our target audience- when we came to know the target audience for which we are marketing, we can make a specific strategy for them. We can segment them differently so that we should not waste any money and time on the audience that are not supposed to be our client.
- Setting a consistent schedule- consistency is very important in any of the digital marketing strategies that we will build. All the marketing efforts need to be consistent and delivered within the time. We should stick to our schedule very strictly and should follow it for a long time.
Takeaway
In this post, we learned about digital marketing, its importance in today’s world. Various types of digital marketing such as content marketing, search engine optimisation, paper, click model, affiliate marketing email marketing. We also learned about the different digital marketing roles, what are the jobs available in digital marketing and we also learned about the benefits and various strategies of digital marketing.
If you want to learn more about the various advantages of digital marketing, you can read our next post.
